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manifesto

Detail of Marcel Duchamp's 'Nude Descending a Staircase, No. 2' (1912), oil on canvas. Philadelphia Museum of Art.

The Next Bottleneck

Your engineering team just got faster. Congratulations! You’ve just moved the bottleneck. It’s not in engineering anymore. It’s downstream, in the space between what engineering can ship and what the business can absorb. Nobody is asking: faster for whom?